Meet Retargeting: Behavioral Targeting’s Better Half (0)
4:53 PM by , under brand marketing, cost per lead, direct reponse media buyer, direct response advertisement, direct response brand advertising, direct response brand marketing, direct response commercials, direct response media buying, Direct Response Television, direct response television marketing, DRTV lead generation
By Kim Stearns
There are countless articles and media circulating around discussing the pros and cons of behavioral targeting and its apparent “creepiness” but there is little mention of another segment of BT that may suit everyone’s needs. Retargeting addresses all of the privacy concerns and performs so effectively that companies already doing behavioral targeting, are spinning off segments that solely focus on Retargeting. Meet Retargeting: Behavioral Targeting’s Better Half
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