Direct Response (DRTV) with Brand Marketing

By Mick Rispoli

Your media buys are successful, the call center is exceeding your expectations on upsells, and it looks like your campaign is going to be a great success — only to receive a phone call from your merchant processor that your account has been frozen because you have exceeded your cap. Of course, this means the fulfillment house can’t upload batches of transactions from the weekend and you’re not getting a deposit into your bank account from this month’s transactions. The money is frozen and suddenly your campaign is out in the cold! Don’t Let Your Campaign Get Caught in the Cold!

By Osania Del Rio

There are many things to consider if you plan on taking your product to overseas markets, especially if you are marketing your product via DRTV. While it may seem daunting and overwhelming just thinking about all the cultural differences and the numerous regulations that govern each country, in reality it really is a manageable process and planning ahead will certainly save you a lot of time and money, and most importantly, help maximize sales. The following are some tips that you may find helpful.GOING INTERNATIONAL

By Kristy Pinand-Dumpert

“When a sixty second ad can convince a consumer to grab his credit card, pick up the phone and order a product instantly, that’s my definition of a success” says Collette Liantonio, president of Concepts TV Productions. Success in Direct Response can also mean placing an order on the internet or calling to sample a product in a free trial offer. Success in Direct Response means getting the consumer to take instant action in response to the ad. “Making a Successful Short Form Direct Response Spot: What Will Make the Phones Ring? DRTV 101”

By Ken Osborn

Most of today’s DR TV marketers have a business model where retail sales is the primary end goal. This is a fantastic way to create wealth, but some practices being used by these marketers, and the parties they employ to wholesale their products, are doing something to undermine the DR TV ad campaigns themselves. If the campaign is being undermined then it can’t succeed and in turn the retailers will most likely not purchase the item. The issue has to do with selling the retail version of the product to entities that in turn market the it online for less than the TV offer, especially early on in the life of the campaigns. Are You Undermining Your Direct Sales?

By Rod Kempkes

Far gone are the days of simply processing an inbound telephone call for the latest gadget driven from print or television. Today’s direct marketers are well funded marquee brands with life time value of each customer in mind. When call center market growth is steady but slow, the best way to increase growth rates is to introduce and perfect the use of new technologies and methods to increase our client’s customer value. In the not so distant past, it was computer-telephony integration (CTI), which allowed substantial improvements in cost efficiency. The Evolution of Blended Technologies

By Scott Swanson

When you want attention to a special project, you seek out a specialist. With retail sales and distribution this is no different.

You need a system that provides an end to an end solution for multi-channel initiatives designed to serve the retail industry’s specific needs. Look for web-based tools for visibility and control across all steps in the commerce supply chain. Find a single source integrated solution provider for warehousing, transportation, destination, cross docking, load consolidation and inventory management as well as other value added services. Retail Sales Merit Special Attention