Are You Undermining Your Direct Sales? (0)
4:44 PM by , under brand marketing, cost per lead, direct reponse media buyer, direct response advertisement, direct response brand advertising, direct response brand marketing, direct response commercials, direct response media buying, Direct Response Television, direct response television marketing, DRTV lead generation
By Ken Osborn
Most of today’s DR TV marketers have a business model where retail sales is the primary end goal. This is a fantastic way to create wealth, but some practices being used by these marketers, and the parties they employ to wholesale their products, are doing something to undermine the DR TV ad campaigns themselves. If the campaign is being undermined then it can’t succeed and in turn the retailers will most likely not purchase the item. The issue has to do with selling the retail version of the product to entities that in turn market the it online for less than the TV offer, especially early on in the life of the campaigns. Are You Undermining Your Direct Sales?
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