Don’t Let Your Campaign Get Caught in the Cold! (0)
4:49 PM by , under brand marketing, cost per lead, direct reponse media buyer, direct response advertisement, direct response brand advertising, direct response brand marketing, direct response commercials, direct response media buying, Direct Response Television, direct response television marketing, DRTV lead generation
By Mick Rispoli
Your media buys are successful, the call center is exceeding your expectations on upsells, and it looks like your campaign is going to be a great success — only to receive a phone call from your merchant processor that your account has been frozen because you have exceeded your cap. Of course, this means the fulfillment house can’t upload batches of transactions from the weekend and you’re not getting a deposit into your bank account from this month’s transactions. The money is frozen and suddenly your campaign is out in the cold! Don’t Let Your Campaign Get Caught in the Cold!
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