“Making a Successful Short Form Direct Response Spot: What Will Make the Phones Ring? DRTV 101” (0)
4:47 PM by , under brand marketing, cost per lead, direct reponse media buyer, direct response advertisement, direct response brand advertising, direct response brand marketing, direct response commercials, direct response media buying, Direct Response Television, direct response television marketing, DRTV lead generation
By Kristy Pinand-Dumpert
“When a sixty second ad can convince a consumer to grab his credit card, pick up the phone and order a product instantly, that’s my definition of a success” says Collette Liantonio, president of Concepts TV Productions. Success in Direct Response can also mean placing an order on the internet or calling to sample a product in a free trial offer. Success in Direct Response means getting the consumer to take instant action in response to the ad. “Making a Successful Short Form Direct Response Spot: What Will Make the Phones Ring? DRTV 101”
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