The Evolution of Blended Technologies (0)
4:42 PM by , under brand marketing, cost per lead, direct reponse media buyer, direct response advertisement, direct response brand advertising, direct response brand marketing, direct response commercials, direct response media buying, Direct Response Television, direct response television marketing, DRTV lead generation
By Rod Kempkes
Far gone are the days of simply processing an inbound telephone call for the latest gadget driven from print or television. Today’s direct marketers are well funded marquee brands with life time value of each customer in mind. When call center market growth is steady but slow, the best way to increase growth rates is to introduce and perfect the use of new technologies and methods to increase our client’s customer value. In the not so distant past, it was computer-telephony integration (CTI), which allowed substantial improvements in cost efficiency. The Evolution of Blended Technologies
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