5:02 PM by
Admin
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brand marketing,
direct reponse media buyer,
direct response advertisement,
direct response brand advertising,
direct response brand marketing,
direct response commercials,
direct response media buying,
direct response media rates,
direct response metrics,
direct response rates,
Direct Response Television,
direct response television marketing,
DRTV lead generation
By Beth Simonson Handler
Surprisingly New Low Cost Advertising Opportunities emerge amidst Economic Quake
The Global economic crisis has fostered bad news for industries across the board. In the world of Cable and Television advertising, there are a few who see the future looking much brighter as low cost high quality media has leveled the playing field, for businesses that absolutely must expose their products to the mass audience.Low Cost Media for Agencies, Media Brokers, Marketers and Entrepreneurs
5:02 PM by
Admin
, under
brand marketing,
direct reponse media buyer,
direct response advertisement,
direct response brand advertising,
direct response brand marketing,
direct response commercials,
direct response media buying,
Direct Response Television,
direct response television marketing,
DRTV lead generation
By Joey Hastie
There are a number of ways to obtain your ROI goals using the available DR outlets. The question you should consider is, "Am I effectively buying the opportunities that are available to me?" The market is an evolving place and currently a majority of the DR efforts are focused on Television. Of course, this makes perfect sense. This has been the formula that has created a multi billion dollar industry for years. But the digital world is progressive and these changes have sparked an assortment of new opportunities for marketers to take advantage of. Targeting specific demographics becomes more and more of a fragmented process because consumers are accessing media in non-traditional ways. Advertisers using the old model of "broad" casting are finding that obtaining their ROI goals are becoming increasingly challengingMarketing DR Across Platforms
5:01 PM by
Admin
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brand marketing,
direct reponse media buyer,
direct response advertisement,
direct response brand advertising,
direct response brand marketing,
direct response commercials,
direct response media buying,
Direct Response Television,
direct response television marketing,
DRTV lead generation
By Sean Patrick King
Let’s face it; the economy is in the gutter, the real estate market is on the verge of collapsing as the stock market did, and to top that all off thousands are losing their jobs each day. With out trying to sound too much like a politician, let’s have some faith in our leaders and each other and keep moving forward.
We are at a crossroads, much like a career change or new professional opportunity. Career minded individuals are going to keep their focus on the future. “What’s next, what can I do to change my situation, how can I improve.” Let’s use those same fundamentals to move forward with our campaigns. We need to take the same approach to DR that any career minded individual would use to move forward in their career.Keep Looking Ahead
5:00 PM by
Admin
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brand marketing,
cost per lead,
direct reponse media buyer,
direct response advertisement,
direct response brand advertising,
direct response brand marketing,
direct response commercials,
direct response media buying,
Direct Response Television,
direct response television marketing,
DRTV lead generation
By Frank Nichols
The old adage, "Throwing mud against the wall to see what sticks," has relevance across many businesses, especially those whose rate of success is directly proportional to the number of trials it takes to attain goals. It is appropriate in many forms of marketing where random learning plays a part in ultimate success or failure.
It seems to be the accepted and widely used methodology for designing media strategies for many extended DRTV campaigns — both long and short form. But, is that the best targeting methodology? Is there a better way?Throwing It Against the Wall