Throwing It Against the Wall (0)
5:00 PM by , under brand marketing, cost per lead, direct reponse media buyer, direct response advertisement, direct response brand advertising, direct response brand marketing, direct response commercials, direct response media buying, Direct Response Television, direct response television marketing, DRTV lead generation
By Frank Nichols
The old adage, "Throwing mud against the wall to see what sticks," has relevance across many businesses, especially those whose rate of success is directly proportional to the number of trials it takes to attain goals. It is appropriate in many forms of marketing where random learning plays a part in ultimate success or failure.
It seems to be the accepted and widely used methodology for designing media strategies for many extended DRTV campaigns — both long and short form. But, is that the best targeting methodology? Is there a better way?Throwing It Against the Wall
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