Direct Response (DRTV) with Brand Marketing

By Brett Astor

Direct response television (DRTV) advertising can be very effective at driving profitable sales. If there were a downside to DRTV, most would say it’s the high cost of creating and modifying the ads and the lead times associated with that process. Direct response radio advertising compliments DRTV on these specific points, ad development costs and lead-time, extremely well. Furthermore, done right, DR radio can significantly enhance the profitability of any DRTV effort.

DRTV is often the core engine of huge direct marketing success. Why? Put simply – the numbers are bigger. However, it's also the most expensive media channel - so one has to consider the risk/reward tradeoff. As you'll learn, direct response radio plays the role of "risk minimizer" - that's why including radio advertising in your marketing efforts is such a smart business move.- READ FULL DIRECT RESPONSE ARTICLE: Why DRTV + Direct Response Radio = More $$