Direct Response (DRTV) with Brand Marketing

By Doug Engebrethson

Many companies, start ups, established DRTV outfits and others attempt to handle fulfillment of their products. We define fulfillment as shipping products, collecting payment and handling customer care. While this may seem like a good business decision, it is fraught with peril. The complexities of inventory management, payment processing, reporting and returns require expertise of staff and technology…most times entailing a significant investment. Investments in these technologies require substantial scale to justify the appropriate ROI. Often, but not always, this investment would be better directed to increasing customer acquisition and retention. Loyal customers who buy again because the quality, price and service were exceptional, is the best strategic course to pursue. Creating a good buying experience is akin to handling fulfillment and customer care in a professional manner. Far too often, the lifetime value of a customer is overlooked in building a brand.

Our top ten reason to consider outsourcing fulfillment follow and can be applied to most products and services. - READ THE ARTICLE: 10 Compelling Reasons for Outsourcing Fulfillment