Direct Response (DRTV) with Brand Marketing

- By Alexis Rosenberg

In this weakening economy, many companies have cut their advertising budgets along with their workforce. This does not bode well for the advertising world at large. It becomes a domino effect with the result being Newspapers and Magazines, whose livelihood depend on advertising revenue, folding. To counteract this effect, DISH Network is in the fortunate position of expanding.

DISH Network’s main headquarters are in Denver. A little over a year ago, a New York advertising sales office for DISH Network was opened. This was spearheaded by Mr. Michael Finn, who came over from Viacom. Now, there are salespeople in both offices, establishing a greater reach into the marketplace.

Brian Norris, previously from Viacom and Lifetime, heads up the Direct Response team. By selecting a team of DR salespeople from throughout the industry, each person’s business relationships could be utilized for expansion.

Instead of standing by while revenue declined, our new office and expansion has helped DISH’s Direct Response business grow by adding new advertisers on the air. Changes need to happen when the economy is declining, but it doesn’t always have to be job cuts as DISH Network has proven.
Expanding further into the Market with the opening of a New York Sales Office