So what about RADIO?… (0)
8:13 PM by , under brand marketing, direct reponse media buyer, direct response advertisement, direct response brand advertising, direct response brand marketing, direct response commercials, Direct Response Marketing, direct response media buying, direct response metrics, Direct Response Television, direct response television marketing, DRTV lead generation
By Jill Albert
You know that device you listen to day after day on your way to the office, it’s on at the gym, you in fact SING ALONG with it when your favorite song plays, yell at it when RUSH LIMBAUGH is ranting or your favorite team misses a shot. You have come to rely on your favorite radio station for traffic information and breaking news, as well as a recommendation for a new restaurant, how to entertain yourself in the coming weekend, what retailer is having a sale and how to survive in today’s economy. It is true… most of us have an emotional bond with our favorite radio station.
Radio continues to be a staple in America’s daily diet with over 90% of working adults listening two plus hours each day, and reaching over 94% of all people weekly. Radio provides target ability, relationship marketing, frequency as well as REACH and is present with just about every one of those emerging technologies that we marketers are trying to use to reach consumers. Internet users listen to radio more than any other media while surfing the web and over 45% of Internet radio listening is streamed to local stations.
- So what about RADIO?
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