Direct Response (DRTV) with Brand Marketing

A Sony Pictures Entertainment company, 2waytraffic knows television audiences and how to produce compelling content that puts viewers in active mode. Two years ago, 2waytraffic’s EVP of Business Development, James Joyce, created a unique platform that fuses participation TV in programming with telco-based DRTV offers. Viewers are invited by the host, judge or other talent from a popular national TV show to call a toll-free number and vote or give their opinion on show topics. After participating, callers are presented with several direct response offers, which are fulfilled by a live call center agent or transcription database capture.

2waytraffic has successfully integrated this experience into more than a dozen nationally syndicated and network programs, including Maury, Judge Joe Brown, The View, Inside Edition and The Biggest Loser, among many others, offering advertisers a unique opportunity to instantly convert these valuable audiences into customers in a completely measurable way. 2waytraffic inserts advertisers into these programs on a Cost Per Lead basis, making their platform completely unique in the marketplace. Now, advertisers can run per inquiry-based campaigns on nationally broadcast programs in some of the most sought after programs on television, where per inquiry media placements have never been available to them.
- Converting Viewers Into Customers: 2waytraffic gets TV viewers to call