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Understanding Web Searcher Behavior and Search Engine Optimization (0)

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By Shari Thurow

When I ask online and direct marketers what they believe the definition of search engine optimization (SEO) is, in its simplest terms, they automatically say, “Making a site #1 in Google.” I understand this common perception. Because, classically, search engine optimization has been defined as designing, writing, programming, and coding (in XHTML) an entire Web site to maximize the chance that Web pages will appear at the top of search engine listings for targeted keyword phrases.

- Understanding Web Searcher Behavior and Search Engine Optimization



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