Moving into the future with Dedicated Agents (0)
4:58 PM by , under brand marketing, direct reponse media buyer, direct response advertisement, direct response brand advertising, direct response brand marketing, direct response commercials, direct response media buying, Direct Response Television, direct response television marketing, DRTV lead generation, drtv media placement
By Brandon Reynolds
As a Direct Response marketer, how often have you experienced the frustration of trying to maintain consistent soft-offer performance (conversions and upsells) while increasing your call volume? Most direct marketers know this roller coaster ride all too well. A soft-offer campaign is performing well, so you buy more media. Suddenly the numbers go down, so you have to pull back on media spending. And so it goes. Moving into the future with Dedicated Agents
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