Direct Response (DRTV) with Brand Marketing

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By Leo Gorcey

When was the last time you saw a good movie?


Did your favorite actor sound like she was reading a script? Probably not. If you’re like most moviegoers, you were caught up in the emotion of the story and wondering what was going to happen next. But somewhere at the beginning of the movie-making process, that actor who just made you laugh out loud and even cry, was handed a script and told by the director, “These are your lines. This is what we want you to say when we film you.”
So how come it sounded so real? What's in a Script?



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